The Latest News, Views, and Insights from Kairos

Project Look is a market research tool that uses best-in-class emotion detection algorithms to measure people's reactions to video content. Within minutes you can be testing your videos with your audience and get real-time, actionable insights. All in the cloud. No coding required.

Why we created Project Look

Imagining how to use a technology like face analysis is often the easy part. Applying it in the real world - that’s a whole different ball game.

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Yet, this is what motivates us over at Kairos HQ. We love seeing our customers solve real business problems by using the tools we have designed. But when we spoke to early customers, we realized these tools weren’t the only part of their journey.

People used to think the earth was flat. That theory was disproved by many famous mathematicians, but before those discoveries, humans perceived the universe in two dimensions. Fast forward to today, while the earth is still round, business, an integral part of modern-day society, is still only running on engines of two dimensional data.

Make better decisions

Marketers are faced with the challenge of driving positive ROI on all of their advertising and branding efforts. The stress of implementing the right strategy can result in many sleepless nights.

It’s Economics 101. You bring in more money than you spend and you are on your way to a scalable business model, and maybe even a high-five from your boss.

Have you ever looked at a friend, a significant other, or even your mother, and knew exactly what they were thinking without them ever having even uttered a single word?

People’s facial expressions are incredibly telling. They provide instant indications about whether someone is excited, angry, surprised, or even scared. A picture is worth a thousand words -- one of life’s greatest cliches. Think about this concept, though. A photo, or in this case a face, tells us more than we could ever imagine. Since emotions are universal across people, we can rely on this data to provide us with honest reactions.

It’s 3 A.M. You’re wide awake, so you flip on the TV and somewhere in between the Public Access stations and reruns of Law & Order, you settle on a program. The alarm goes off a few hours later and in a sleepy haze you check your email. At some point between then and now you’ve ordered a set of P-90X DVDs, a Shake Weight, a ShamWow and a Ronco Rotisserie Oven. You think to yourself: “What on earth happened last night?” Welcome to the power of The Infomercial.