Blurred photograph of two male students working at a hackathon with the writing 'U Hack' in the foreground

 

This year’s UHack Hackathon took place at the University of Miami for 24 hours between 21st and 22nd February. Participants were tasked with creating apps along the theme of “Hack for a Better U”, an open-ended topic, allowing for quite a variety of different interpretations. Kairos is proud to have been a local sponsor, and the provider of the first prize ($2,500 credit for use of our Kairos API facial recognition software).

I attended as a representative of Kairos, and spoke to the participants about the Kairos API and how it could be used in their projects. I was certainly amazed by the ingenuity of many of the students’ ideas and their creativity.

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Blurred photograph of people working together in a coffeeshop with a lightbulb icon in the foreground

One of the largest challenges that both marketers and developers face when they wish to try anything new is convincing the decision makers at the top of the organization that they should take a risk on something unproven.

We work with people who are fascinated by subjects like Face Recognition and have seen even the most passionate people fail at getting their companies to adopt innovations that would help the company achieve competitive advantages.

What can be done to help convince risk-averse managers to take a chance on your new ideas?

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Photograph of a young female looking at a shop window juxtaposed with the cartoon image of an IMRSV dashboard on a laptop

 

Are you a marketer, keen to measure your success in the real, off-line world? Perhaps you are involved in digital out of home (OOH) marketing, or possibly you design store-front displays and ponder how effective they really are? If that is the case, then it could well be worth your while to undertake an IMRSV trial.

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